---
title: AI Updates: Why Regular Refreshes Keep You Visible
slug: AI updates
---

### Guide
### Why Refreshes Matter
AI updates maintain trust signals between your brand and AI engines. Stale data can make your business appear inactive, even if your website is live.

### What to Update
- Reviews and testimonials.
- License and credential info.
- FAQ and project details.
- AI sitemap timestamps.

### Frequency
Schedule quarterly AI updates to signal reliability and freshness—two major ranking factors in machine search.